Annals of commercials that raise more questions than they answer
Witness this recent offering from Domino’s.
This is part of the ad campaign where real Domino’s customers talk about how awful the pizza is, and then Domino’s make a big deal about changing their recipes and whatnot. I actually like these ads. I think it’s a bold strategy, and I think it’s a little refreshing to have some candor when it comes to the products that are advertised to us every day. And the new pizza is alright.
But this one is reeeeeeally stretching my suspension of disbelief. I mean, are we meant to believe that Domino’s was conducting a focus group in the middle of a field on a dairy farm in Wisconsin? If we’re to believe that, then the sense of surprise and incredulity we see conveyed on the faces of the focus group members has to be staged. Sure, nobody expects the walls of the room they’re sitting in to suddenly move aside, exposing those inside to whatever elements are outside said room. But when you walk up to a fake room trailer in the middle of a field at a dairy farm, I feel like you’re prepared for some type of shenanigan.
There’s another possibility, though. That these folks started off in a regular building, or a regular-looking building, where one would expect pizza focus groups to take place, and then were transported whatever distance to the field at the dairy farm. This is even more problematic than the first possibility. The type of person that can walk into a room, go through a focus group, get towed (or airlifted) to the middle of a field at a dairy farm, and not sense that something is amiss and walk out or at least demand some answers about why the whole damn room is moving, well, I don’t think I can trust pizza-eating feedback from that type of person.
In short, what the hell is going on in this commercial?
This entry was posted on Sunday, October 17th, 2010 at 11:22 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.